JCPenny launches GiggleBABY and Little Maven toddler

JCPenny has not traditionally been known to be the most popular store for baby clothes. Just this year, they have partnered with some big brands to carry some cute clothes and gear for your baby (and toddler). JCPenny has a baby registry, so why not register for high-end brands with more affordable prices. You can create and manage your registry online or in the store.

Little Maven by Tori Spelling – In addition to their baby line, this season they expanded the line to include clothing from sizes 1-6. The collection is all mix and match so you can by clothing and accessory pieces and style your child how you want. 

GiggleBABY – Giggle is a high-end store with only 11 retail locations in the country. If you are lucky enough to live near one then great, but if not, giggleBABY will have their own little store in your local JCPenny as of October 4 and online now.  The giggleBABY shop in JC Penny carries everything from gear (strollers, playyard, car seats etc), clothing, baby toys, nursery items (crib bedding, blankets etc) and more.

Baker by Ted Baker – British retail company Ted Baker, is a high-end clothing brand that now has a line of baby clothes at JCPenny.

Joe Fresh – Joe Fresh is a Canadian brand brought to JCPenny in Spring 2013. Extremely affordable prices!

Wendy Bellissimo – Classic styles with a soothing palate. The line consists of more dress-up wear rather than play wear. In addition to clothing, the line also includes nursery decor.