Fisher Price in the hot seat because of their new Seat


Fisher Price is involved in a huge controversy with their new Newborn-to-Toddler Apptivity™ Seat for iPad® device. The Seat is a grow-with-me bouncy seat that does what most bouncy seats do except that this one has an additional feature that is creating a huge uproar. It has a mirror case where you can insert and lock your iPad. Yup you read that correctly, entertain your newborn with your iPad, an electronic baby sitter. How is that for growth?

To add to this product, Fisher Price even has free apps for this seat that can be downloaded to your iPad. The apps feature soft, soothing sounds and nature scenes, black-and-white images and high-contrast patterns that help develop eye-tracking skills. As baby gets older, age-appropriate apps introduce letters, numbers and more through sing-along songs, sounds and friendly characters. Visual content in the apps times out after 10-12 minutes, ending on the home screen, to help you keep track of how long your child is viewing the interactive media. 

I thought TV/computer screens/tablets were not even recommended for children under the age of 2? According to the American Academy of Pediatrics (AAP) screen time negatively affects brain, language and speech development.

What about parent interaction instead of relying on the screen to entertain baby. I understand the need for music or sound but any screen time for a baby just blows me away.

What do you think about the Newborn-to-Toddler Apptivity™ Seat for iPad® device? Do you think it should be removed from the market? The Campaign for a Commercial-Free Childhood (CCFC) is urging Fisher Price to take it off the market.

ipad seat