The Next Generation in Car Seats

European company Simply Parenting, is a new company but just launched one of the most innovative products on the market. I wanted to share the Doona Infant Car Seat which is targeted to be available in the US by the end of the year. Currently only available in Europe, the “Doona was designed with a primary goal of providing parents a safe and practical mobility solution for their baby, both in and outside of the car.” The Doona is the first car seat ever that integrates mobility because it is an infant car seat that transforms to a stroller when out of the car.



  • European certified.
  • Fail-safe mechanism. Assure safe use
  • Side-impact protection. Double wall shell structure
  • Baby-safe materials
  • Thick padding
  • Anti-rebound protection via adjustable handles
  • Easy to use installation system
  • 1 simple motion operation to unfold the legs
  • Rear facing infant car seat
  • Product weight – 7 kg/15.7 lbs
  • Car seat base coming soon
  • 7 colors
  • Accessories available – snap on storage, travel bag, wheel covers or seat protector, sun shade, mosquito net etc…

Invented by an dad who also happens to be an Israeli industrial designer, the Doona simplifies life being a smart and safe product. The Doona is only available in Europe but just wait because it will make its way to the US this year. The price will be about $400.